Video & Multimedia
Check out our YouTube channel to see more video examples like this one.
What's Your Story?
Video may be the most powerful medium available to help you reach customers and tell your company’s story. According to MarketingSherpa, online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle. People trying to decide whether to contact you, buy from you or learn more about you are more likely to do any of these things when you have a video on your website.
Boelte-Hall teams up with award-winning journalists who will help you craft your message and turn it into an HD Video. Whether you’re looking for something to enhance your website, improve a trade show presentation or connect with customers through their cell phones, we can help.
Did you know?
- YouTube is now seen as the second largest search engine next to Google. According to a Cisco Systems study, 90% of all web traffic will be video by 2013.
- Nielsen says that over 13 million Americans watched about 3 hours of video on their mobile phones in 2012.
- Each month, over 8 million unique users visit YouTube and over 3 billion hours of video are watched.
- 500 years worth of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute!
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week.
Benefits and applications
Brand awareness at an event
If your goal is to increase quantity and quality of face-to-face meetings
with decision makers at a trade show, video can help you do that. One
company created a video to use as part of a
six-step event marketing campaign.
The company used the video on social media to build brand awareness prior
to the show. At the show, a printed promotional banner with a QR code leading
to the video asked the viewer to visit their booth. The video was played at
the booth, and was also used as part of the company’s thank you process after
the show. The results? Face to face meetings increased by 218% over those of
the previous year.
Source: Marketing Profs, Six Ways to Use Online Video for B2B Event Marketing by David Rose
An online jeweler wanted to help customers and prospects visualize what their
jewelry would look like when worn. The company strives to give shoppers the
best online experience and decided that online video was the best way to bring
their products to life. Visitors to the site don’t just see the products
lying against a dark velvet box; they’re able to see how a bracelet fits
on a wrist and how a ring looks on someone’s hand. The addition of video
increase sales by 40%, and since customers were now more confident in their
purchases, the company also realized a 24% reduction in returns. Client after
client, video viewers convert to sales more easily.
Source: Internap Case Study
Increase email open rate
Whether you’re a non-profit wanting to build awareness and procure
donations or a financial services company seeking new customers, it’s
hard to get your point across if people don’t open your emails. Video
can make the difference. One disaster response non-profit saw an increase of
40% in email open rate once video was added, with over 56% of recipients
watching the video to completion and gifts to the organization increasing by
$9000 after the first email campaign. A bank realized an 82.9% email open rate
after incorporating video. And a manufacturer improved their open rates up to
24% after embedding strategic video elements. The data proves it: the use of
video creates awareness, builds trust, and inspires action.
Source: Contact Boelte-Hall for case studies featuring the above examples.