The Boelte Blog

11 April 2014 img

Employees rise to the challenge of Take Your Can to Work Day

April 9 was Harvesters Take Your Can to Work Day, and Boelte-Hall employees said “Yes, we can!” A bin was set up in the lunchroom and in just over a week, we filled it up for Harvesters. • As the area’s only food bank, Harvesters is a clearing house for the collection and distribution of needed items for nonprofit agencies throughout its 26 county direct service area, including: Emergency food pantries Soup kitchens Homeless shelters Children’s homes Homes for the mentally disabled Shelters for battered persons • The Harvesters network provides food assistance to as many as 66,000 different people each week. • Thanks to ... Read full article...

2 April 2014 img

No fooling! It's the April Trivia answer!

This month’s bridge is the Lewis and Clark Viaduct, which was the first continuous connection between Kansas City, Missouri and Kansas City, Kansas. Here’s more about the Viaduct and the people for whom it was named: From two lanes to four lanes to a whole ‘nother bridge As you travel east on the Lewis and Clark Viaduct into downtown Kansas City, you are actually on the original two-way passage that opened in 1907. As traffic increased over the years, the Intercity Viaduct (as it was known then) was widened, but by 1962 the amount of traffic necessitated more ... Read full article...

1 April 2014 img

A Saturday afternoon workout – for a good cause!

This past Saturday, twelve members of the Ward family (three of whom work at Boelte-Hall) spent the afternoon volunteering at Harvesters - The Community Food Network in Kansas City. For a little over two hours they sorted, tossed, packed, sealed, labeled and lugged over 9,000 pounds of donated frozen food.           David, Jerry, Jacob, Wendy, Jackie, Jenny, Terry, Carol, Diane, Belinda, Charmaine and Brian Ward mug for the camera before their stint in the Harvesters warehouse. During a tour of the facility afterward, the group learned how Harvesters manages the 162,000 pounds of food and household goods that are sorted and ... Read full article...

31 March 2014 img

Loyalty to printed agricultural materials remains strong

For marketers and publishers in the agricultural industry looking at how to best spend their marketing dollars, the verdict is in: loyalty to and use of print media is strong among farmers and ranchers. A study tracking engagement with traditional and digital media channels among readers found that digital growth is not coming at the expense of print media. For example, a majority of those polled reported reading printed agricultural materials at least weekly, and this is true even for those who also use digital media (mobile apps and websites, enewsletters and social media) to get information. ... Read full article...

25 March 2014 img

Mr. Newkirk goes to Washington...

Larry Newkirk, Boelte-Hall mailing specialist extraordinaire, recently returned from four days at the National Postal Forum in Washington, DC. We asked Larry for a quick rundown of a few key things learned while he was there, and he shared these observations: Plans for smarter mail One of the keys to Intelligent Mail of the future (tomorrow) is full visibility of the mail. No longer will you have no idea where your mail is until you get response (or not) from your recipients. In a very short time every piece of mail will have its own unique ID. That ... Read full article...

24 March 2014 img

Don't miss out!

Are you taking advantage of the most powerful communication channel? In his keynote speech at the 2014 National Postal Forum, Postmaster General and CEO of the Postal Service Patrick Donahoe discussed how marketers are reappraising the role of mail in the marketing mix. More and more marketers are embracing the new technologies available to improve effectiveness and create a more valuable experience for receivers of mail.           Donahoe cited augmented reality, QR codes and PURLs (personalized websites created especially for each recipient of a direct mail or email) as some of the ways printed materials are being used to ... Read full article...

21 March 2014 img

Are you ready for smarter mail?

As we mentioned yesterday, Boelte-Hall’s mailing specialist Larry Newkirk spent the week at the National Postal Forum soaking up all the latest developments in the postal world. Exciting things are happening in the mailing industry! Check out this video!          Read full article...

20 March 2014 img

Everybody has a hero

For Linus, it’s the Great Pumpkin. For The Big Bang Theory’s Sheldon Cooper, it’s Stephen Hawking. But for Boelte-Hall’s mailing specialist Larry Newkirk, meeting Former United States Postmaster General John Potter at the National Postal Forum a few years back was a mail efficiency expert’s dream come true! Larry’s in chilly National Harbor, Maryland, this week for the 2014 National Postal Forum. After four days of workshops and networking events – and hopefully a photo op with the current Postmaster General himself – Larry will no doubt will come back with lots of new ideas and strategies for mailing ... Read full article...